Scientific Games enters the live casino market with the acquisition of Authentic Gaming


Pursuing the strategic vision and singular direction of the company to be the world’s leading cross-platform games company

Highly synergistic combination with the company’s main iGaming platform and proprietary land-based table game brands and content

LAS VEGAS, November 3, 2021 / PRNewswire / – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has acquired Authentic Gaming, a leading provider of premium live casino solutions, marking the first the Company’s step in the live casino market and significantly improves the Company’s product portfolio.

Society of Scientific Games

This acquisition marks another important milestone in Scientific Games’ strategic plan as the company continues to execute on its vision of becoming the world’s leading cross-platform games company. Scientific Games continues to invest in strategic growth opportunities to focus on diversifying and expanding games in a growing US iGaming market as it becomes a growth company focused on digital and contents.

Globally, the live casino market represents around 30% of the iGaming market and is a key vertical product for gamers. The acquisition strengthens Scientific Games’ internal development capabilities to create leading live casino products that will deliver immersive experiences to players around the world and allow the company to further leverage its content intellectual property, his earthly relationships and leadership OpenGamingâ„¢ for accelerated growth in this exciting channel.

Situated at Malta, Authentic Gaming is proud to provide the European iGaming market with a range of live casino products that have been shaped with player preferences and market trends in mind. The company is currently integrated with more than 30 European operators, including major brands Entain â„¢, 888 â„¢, Betway Group â„¢, LeoVegas â„¢, Mr Green â„¢ and many more .

Authentic has built a deserved reputation as a specialist in live roulette, providing exciting casino experiences for players on desktop and mobile devices. These include cutting edge titles that stream straight from a state-of-the-art studio and floors of some of the world’s most luxurious casinos, as well as a range of innovative automatic roulette games. The provider recently upgraded its portfolio with the addition of Live Blackjack, while Baccarat is featured in its upcoming product roadmap.

Scientific Games has strong ambitions to further extend Authentic Gaming’s product offering to the American market. This includes the creation of new US-based studios, allowing the company to offer a localized product to operators across the region.

“We are delighted that Authentic Gaming is joining the Scientific Games family and expanding our premium product portfolio as we realize our vision of becoming the world’s leading cross-platform gaming company. The collective power of Authentic, our proven table game titles and our OpenGaming platform allows us to capitalize on a growing opportunity in the US market through our unique omnichannel approach. ”Mentioned. Barry cottle, CEO of Scientific Games.

Dylan slaney, CEO of iGaming, Scientific Games, said: “Due to the welcome of Authentic in Scientific Games, we will be in a unique position to continue to excite and entertain players to both seize the opportunities growth that exists within Live Casino and the convergence of players around the world. across digital and terrestrial channels by delivering leading immersive experiences. We are excited to be working with the talented team at Authentic to improve our iGaming proposition for operators and gamers. “

Jonas Delin, CEO and Founder of Authentic Gaming, said, “Scientific Games’ leadership position in the United States, their focus on quality gaming content, and their market-leading iGaming platform make them the ideal location for Authentic in order to expand our presence in the American and European markets. Our proven technology and live distribution platform is poised to evolve and now, as part of Scientific Games, we are able to fully embark on our strategy of studio expansion and game diversification. “

Delin adds, “Our strategy is driven by a constant focus on delivering top quality live dealer content where attention to detail, client personalization and innovation are the cornerstones on which our games are built. unique live dealers are based. This partnership will propel that mission and be a game changer in the fastest growing segment of the gaming industry. “

© 2021 Scientific Games Corporation. All rights reserved.

About science games
Scientific Games Corporation (NASDAQ: SGMS) is a global entertainment leader providing dynamic games, systems and services for casinos, lotteries, social games, online gaming and sports betting. Scientific Games offers the largest and most integrated portfolio of game content, advanced systems, advanced platforms and professional services in the gaming industry. Committed to responsible gaming, Scientific Games delivers what Customers and gamers value it the most: reliable security, engaging entertainment content, operational efficiency and innovative technology. For more information, please visit

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Forward-looking statements
In this press release, Scientific Games is making “forward-looking statements” within the meaning of the US Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words such as “will”, “may” and “should”. “These statements are based on management’s current expectations, assumptions and estimates and are not guarantees of future timing, results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions. actual results may differ materially from those contemplated in such statements due to a variety of risks, uncertainties and other factors, including factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, Quarterly reports on Form 10-Q and its der deny annual report on Form 10-K filed with the SEC on March 1, 2021 (including under the headings “Forward-looking statements” and “Risk factors”). Forward-looking statements speak only as of the date on which they are made and, except for Scientific Games’ continued obligations under United States federal securities laws, Scientific Games makes no commitment to update publicly forward-looking statements, whether as a result of new information, future events or otherwise.



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