Playson agrees to supply Venezuelan operator Parley with casino games – European Gaming Industry News

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With all eyes on the US iGaming industry for the past two years, it’s no surprise that Interactive, the global leader in player reactivation and retention for the iGaming industry , sees a multitude of opportunities in the region and expands its global presence by establishing itself on American soil in 2022.

Participating in the SBC Summit for North America, Andrew Foster, Commercial Director of Interactive, said: “With all the costs for the iGaming brands to establish operations in the United States and acquire a strong player base. , it will be crucial for operators to avoid churn and keep gamers enjoying the entertainment.

Foster continued, “Retention is an area that currently lacks a robust solution in the US iGaming industry, and Enteractive plans to fill that void with our revenue-generating services to bring active gamers back to the screen.”

With the US iGaming industry experiencing accelerated growth over the past two years and an increasing number of states legislating to allow online gaming, this nascent market will benefit from the experience that European service providers bring to the market. table, and Enteractive is no different having established itself as a leader in player retention and activation.

There is currently little to no support for the US iGaming industry in terms of loyalty, retention, and additional revenue generation through reactivating expired accounts to become active players again. Enteractive has a somewhat unique proposition for industry operators, going beyond digital CRM offerings to interacting with customers on a one-to-one basis.

The company, founded in 2009 in Malta, Europe, has grown over the past decade to provide its player engagement services to iGaming operators, both on iCasino and in sports betting around the world. .

CEO and Founder of Interactive, Mikael Hansson, added: “We are extremely excited about the opportunity in the United States to have already obtained our license in New Jersey in 2021. So we are in the process of getting up and running. ” bring our unique retention services to the two existing US operators, as well as European brands that are also taking the plunge.

Enteractive works with operator clients in markets around the world, including Canada and the United States, Peru and Brazil, Europe and Asia.


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