Parimatch has entered into a new content partnership with BETER Live for the latter’s live casino games portfolio. As a result, Parimatch will benefit from many additions to its own iGaming website, with games such as roulette, blackjack, top card and baccarat all now part of the available library.
BETER Live Drive foray into vertical live casino
BETER Live is making rapid inroads into the live gaming segment and exploring new content delivery partnership opportunities. Entering the competitive vertical, BETER decided to move forward with immersive casino classics and expand the scope of game design.
Either way, each of the games listed in the live casino portfolio is distinguished by a bespoke design. Accordingly, BETER Live has adjusted its products to carry the Parimatch signature and create a distinct experience for the operator’s players.
BETER Live hopes to leverage entertainment-focused high-tech gaming, the company explains, adding that its live products are created by specialists who focus on bringing an innovative twist to the traditional casino experience by direct.
BETER Live will provide a localized server deployment to ensure a seamless experience for players, as well as a range of complementary languages, high-margin side bets to add to the base gaming experience, and more. Commenting on this partnership, the director of BETER Live Anna Vikman had this to add:
“Seeing these games go live on Parimatch so soon after launch is a testament to all of our hard work. We look forward to seeing how players will receive these games over the coming weeks and months as we continue to develop innovative titles for a global audience.
BEST Live Director Anna Vikman
Parimatch happy to see more quality live games added
Vikmane confirmed that BETER Live has worked long and hard to provide a new type of live experience that does not replicate existing patterns but creates new ones. Parimatch responsible for the commercial development of gambling Oleh Moroz welcomed the opportunity to team up with BETER for the chance to bring new live experiences to audiences.
Parimatch, Moroz asserted, seeks to offer its customers the most technologically advanced and entertaining products. BETER is a great partner for 2022, he added:
“BETER Live has shown us that they are capable of delivering an industry-defining product that gamers will love. This is the start of an exciting journey for both of us into 2022.”
Parimatch responsible for the commercial development of gambling Oleh Moroz
Parimatch has been making the rounds in live casino games for a while now. Previously, the company added new live games from Vivo Gaming.