Other Levels to Increase FireKeepers Casino Online Player Engagement



Sports customer engagement platform Other levels announced a new agreement with FireKeepers Casino to become their preferred digital engagement partner.

Real-time player data-driven engagement

The partnership between Other levels and FireKeepers Casino Leverage messaging capabilities to interact with a wide range of audience segments using personalization by preferences, player value, past behavior and geolocation.

We are proud to work with one of the most respected names in Native Midwest gaming as they expand into online gaming and sports betting. We look forward to providing FireKeepers with the marketing and player engagement capabilities they need to build better, stronger, and longer lasting relationships with their players in Michigan and beyond.

Brendan O’Kane, CEO, OtherLevels

Under the new deal, a cross-channel marketing and engagement platform for the sports betting and gaming industries Other levels will provide the web, app, inbox and interstitial messaging for the digital gaming and sports betting operations of the Michigan-based tribal gambling establishment.

Our players are at the center of everything we do at FireKeepers. We’re excited to partner with OtherLevels to help us engage and connect with our players online, and give them a truly FireKeepers experience. ”

Kathy George, CEO, FireKeepers Casino Hotel

An existing integration between Scientific Games Digital, which powers digital game content for the tribal game site, and OtherLevels provides a feed of player activity to enable the operator of the sports engagement platform to interact with players and further improve the level of player engagement for FireKeepers Casino. operations.

Other levelsThe combination of live game data, user actions and CRM ensures that messaging is relevant and complementary to each player’s interests and online gaming experience, helping FireKeepers Casino to build a closer relationship with its players, increase their lifetime value and improve retention levels.

Favorable play destination

FireKeepers Casino Hotel in Emmett Charter Township, between Battle Creek and Marshall, Michigan, has made customer engagement a top priority since the state legalized online sports betting earlier this year.

Operated by the Nottawaseppi Huron Band of Potawatomi, the casino of the 236,000 square feet complex opened to the public in the summer 2009, while the hotel, equipped with 243 bedrooms A resort-style hotel with an indoor pool, exercise facility, full-service restaurant and business center, followed suit December 2012.

The $ 300 million project, the result of more than ten years of planning, strategy and vision, offers more than 2,900 slots, 70 table games and a non-smoking 26 table poker room, offering something for everyone’s taste. player.



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