Sports betting service provider Kambi Group plc has signed a mobile sports betting agreement with Mohegan Gaming & Entertainment in Ontario, Canadathe two parties announced on Tuesday. Kambi will support MGE’s online mobile sports betting brand PlayFallsviewfollowing the opening of the regulated market in April.
“The Canadian market, and Ontario in particular, is full of potential for Kambi and our partners. I am therefore delighted to have entered into this partnership with Mohegan and its online mobile brand Fallsview,” said Kristian Nylén, CEO and co-founder of Kambi.
Multi-year agreement will enable MGE to leverage Kambi’s mobile sports betting technology and offering, which the company describes as including “an unprecedented ice hockey product” and expanded Bet Builder capability. The proceeds will power the operator’s Fallsview Casino sports betting brand.
“I look forward to the combination of our industry leader in mobile sports betting and the eminent Fallsview name, because together we offer players in Ontario all the excitement of single and in-play betting along with the unparalleled combinability of bets that our sports betting offers,” Nylén added.
Kambi strengthens its network of partners thanks to an agreement with Mohegan Gaming & Entertainment in Ontario.
The partnership will allow MGE’s Fallsview Casino to leverage Kambi’s award-winning sports betting technology for its new mobile brand PlayFallsview.https://t.co/drfxQfd0gG pic.twitter.com/NOb5KoXayF
— Kambi (@KambiSports) May 3, 2022
Fallsview Casino is Canada’s largest gaming resort, and a press release describes it as “one of the most recognizable gaming brands in the country.” In addition to providing the casino with a new source of revenue, the long-term agreement further strengthens Kambi’s presence in North America, where it currently has a presence in 17 US states and Ontario.
“It’s an exciting time for the mobile gaming industry as sports betting continues to growand we are delighted to enter into another partnership with Kambi Group plc with the launch of online mobile bookmaker PlayFallsview,” commented Rich Roberts, President of Mohegan Digital for MGE.
Fallsview Casino in Ontario
“Once launched, it will be MGE’s first online mobile gaming product outside of the United States. and we look forward to partnering with Kambi Group in this new venture,” added Roberts. MGE, which also owns professional basketball team Connecticut Sun, already offers its customers iGaming and mobile sports betting offerings in select jurisdictions through the Mohegan Digital brand.
Ontario launched iGaming and online sports betting on April 4, attracting interest from some of the biggest gambling operators in the industry. The jurisdiction is the largest in the country and the first to take bets in a legal private online market.
Kambi launched with partners on day one of market opening. The company said in a first-quarter financial report that it believes the jurisdiction promises to be “one of the largest sports betting markets in North America” and looks forward to signing additional Canadian partners.