Mobile casino game developer OneTouch is preparing to make its first foray into the burgeoning online casino market in Japan with the planned rollout of a series of premium and localized content in partnership with a locally popular studio.
OneTouch plans to launch up to 12 localized online slots and table games in the first phase of its expansion effort in Japan.
The design, gameplay, and feature sets of each of the new Japan-focused titles would be in accordance with extensive market research and the needs and behaviors of Japanese players.
The studio is expected to release two premium games in the lucrative market initially. The two BeatEx and Cat Jewelry will be deployed on August 2. Up to 10 more titles will be launched in the coming months as part of OneTouch’s Japanese expansion campaign.
OneTouch was created in 2015 with the mission of fill a gap for premium mobile table games on the market. From day one, the studio has taken a mobile-centric approach to design, which has helped it quickly establish itself as a renowned creator and supplier of premium slots, table games and games. live casino titles.
The studio’s headquarters are based in Tallinn, Estonia, and it also has hubs in Spain, Ukraine, Malta and the Philippines. The game creator is licensed and regulated by the Malta Gaming Authority.
OneTouch enters a booming market
OneTouch has set its sights on the Japanese market because it has been one of the most dynamic in the world. The market has experienced particularly strong growth over the past year with average levels of spending per active player well above typical European benchmarks, said the studio after carefully studying the iGaming space in Japan.
Commenting on their new venture, OneTouch Business Development and Operations Manager Petra Maria Poola said the first half of the year has been phenomenal for studio iGaming with their enter more strategic markets, including Latin America and now Japan.
Ms. Poola pointed out that the two regions are currently booming and offer endless growth opportunities for their premium content. The official OneTouch also promised that there will be plenty of other announcements coming to Latin America and Japan in the weeks and months to come.
The studio’s debut in the Japanese market follows a similar expansion strategy in Latin America. The company launched its content in the latter market earlier this month after obtaining certification to offer several of its top performing mobile titles in Colombia.
OneTouch is also set to roll out its live casino product in the country and expand to other emerging Latin American territories in the coming months.
Not too long ago, content creator iGaming teamed up with White hat set to access more online casino brands and regulated markets.