The variety of live content available for consumption on the internet in 2022 is breathtaking. While much of the most lucrative content focuses on watching other people play video games, online casino games are also carving their way into the landscape. Live Tours an example is presentations of online casino games.
Pending regulatory approval, LiveSpins wants people in New Jersey on Wynn Bet Casino soon to start having their snacks and settling in to watch a stream. WynnBet and New Jersey might not be the only places in the US where this is an option for long either.
What is LiveSpins Online Casino content?
The meat of the product is right in the name. Viewers can look at others play online slots and table games live from their favorite online casino apps and websites. Michael Pedersencommercial director of LiveSpins, describes it as part of a growing entertainment segment.
Online slots recently became one of the top 10 categories on Twitch. In May 2022 alone, online slot machines represented 39 million hours of streaming on the Amazon-owned video-sharing platform. Pedersen’s feeling is that live slots have found their place.
“It’s a global phenomenon,” Pedersen said. “We see the same thing in Asia and Europe. … There are sort of currents that flow organically through the consumer lands and we were lucky to have the right time with this current to ride the crest of this wave.
LiveSpins announced its entry into the market last October. The company started offering its services in April this year in Europe. Last month, it signed an agreement with WynnBet to supply its products to the United States for the first time. LiveSpins is currently waiting for the license of the New Jersey Gaming Enforcement Division.
Pedersen said the company was in the “advanced stages” of talks with other carriers. He thinks the type of content LiveSpins can provide will give players more of what they actually want.
How does LiveSpins work for New Jersey online casino players?
Pedersen explains that for people who frequent New Jersey online casinos like WynnBet, LiveSpins offers a new approach.
“We also get comments that slot machines are still seen as kind of something for an 80-year-old woman in the corner with a bucket of coins,” Pedersen commented. “Americans don’t see it as modern as European audiences, so operators see LiveSpins as a kind of wrapper that makes slots exciting for young players.”
“Playing slots by yourself, pressing the button by yourself, is getting a bit old and stale,” Pedersen added.
Additionally, LiveSpins adds a layer of responsible gaming protection that streams on platforms like Twitch might not offer. A possible problem with online casino streams on Twitch is that people who are under the legal gambling age in their jurisdiction can access them.
“These are two completely different products, but naturally, because our product is inside the gated area of the operators, you hope that the operators’ policies and procedures keep all underage people out,” Pedersen explained. .
Pedersen also believes that LiveSpins offers great value for operators like WynnBet who want to capitalize on the moment.
LiveSpins offers tailored content, retention devices
Pedersen believes operators like WynnBet are getting more gambling for their pay through the partnership. He sells LiveSpins as an investment that could pay for itself to some degree.
“What we do as LiveSpins is much more of a loyalty/retention game,” Pedersen said. “There’s definitely a friction in going from being a viewer on Twitch to actually being registered on the operators’ platforms, having made a deposit and being good to go, so they [operators] lose a lot of players on this journey. A streamer’s community is loyal to that streamer, not the operator to a large extent. This means that operators could buy hours from a streamer, but next month the same streamer will be streaming for their competitors and all the customers they just signed will be gone because they follow the streamer.
LiveSpins offers different levels of service that operators can participate in. This ranges from a simple LiveSpins branded feed to a fully bespoke and exclusive feed where operators can use their own brand ambassadors.
New Jerseyans should expect to see a variety of games on LiveSpins when it launches on WynnBet. It could one day offer a chance to hit online slots with the likes of Shaquille O’Neal.
How LiveSpins selects its games, streamers
Pedersen says LiveSpins has its own employees and partners who stream games. Additionally, LiveSpins is looking for celebrity collaborations offer specific content to its partners. WynnBet also presents other interesting opportunities.
Among the contingent of WynnBet brand ambassadors are Shaq and Ben Affleck. One of the options operators like WynnBet have is to integrate them into a LiveSpins stream. In this category, players could “sit” at the slot machine or table with the celebrity and bet their games with them.
LiveSpins organizes its games based on player appeal and what is available in each jurisdiction. However, the games may or may not be available on a particular operator’s platform. If the operator wishes, however, he can specify specific clearances. This also includes an option to create a feed exclusive to their platform.
Pedersen also said that while the company is currently focused on online casino gaming in New Jersey, online poker stream and streams in other US jurisdictions are on the radar for the future.
LiveSpins is set to further diversify the type of online casino content available in New Jersey. In time, streaming live online casino games could become what a new group of octogenarians are known for.