Sci Games buys Authentic Gaming and enters the “live casino” market
Online casino and gaming equipment supplier Scientific Games Corp has announced the acquisition of Maltese company Authentic Gaming Ltd, a provider of live casino products for the iGaming space. Terms of the deal were not disclosed in a press release on Wednesday.
The acquisition marks Scientific Games’ first foray into the live casino market and “significantly enhances the company’s product portfolio,” the statement said.
Scientific Games said the acquisition strengthens its “internal development capabilities,” enabling the group to create live casino products and deliver them to players around the world. The company added that it could “further leverage its content intellectual property, land-based relationships and leading OpenGaming platform for accelerated growth” in the new business segment.
Authentic Games has extensive experience in the European iGaming market, providing live casino products to over 30 European operators, including leading brands Entain Plc, Betway Group, LeoVegas AB and Mr Green Ltd.
According to the release, Authentic Games’ products include the streaming of a number of games directly from a “studio and floors of some of the world’s most luxurious casinos.” The provider has reportedly recently added live blackjack to its offering, with baccarat featured in its “upcoming product roadmap”.
The acquisition is also part of Scientific Games’ growth strategy, which includes expanding into the US iGaming market and diversifying games. The company said it had “strong ambitions” to further expand Authentic Gaming’s product offering into the US market. One such effort includes “the creation of new studios based in the United States, allowing the company to offer a localized product to operators in the region.”
The statement quoted Barry Cottle, Managing Director of Scientific Games, as saying, “The collective power of Authentic, our proven tabletop game titles and our OpenGaming platform allow us to capitalize on a growing opportunity in the US market through our approach. single omnichannel.
Jonas Delin, CEO and Founder of Authentic Gaming, said Scientific Games was “the perfect home for Authentic to expand” its presence in the US and European markets.
“Our proven technology and live distribution platform is poised to evolve and now, as part of Scientific Games, we are in a position to fully embark on our strategy of studio expansion and game diversification,” Mr Delin added.
The deal comes a week after Scientific Games announced the sale of his lottery business to Brookfield Business Partners LP, for a total consideration of US $ 6.05 billion. In September, the group also has sold its sports betting business – including its sports betting platform OpenBet – for US $ 1 billion in cash and US $ 200 million in shares of Endeavor Group Holdings Inc, a sports and entertainment company.
The two agreements were part of a company-wide strategic review announced in June by Scientific Games. The US-listed company said the move would allow the group to focus on its gaming, iGaming and SciPlay businesses.